Thursday, 25 February 2016

United Spirits unveils the Scotch Whisky Collection: An exceptional gift

Indians have traditionally exchanged gifts on every occasion - the custom is deep rooted in our culture. But consumers today want a touch of style, uniqueness, and personalization in their gift items, which reflects their status.

United Spirits Limited hosted an extraordinary evening with personalities Lisa Haydon, Chitrangda Singh, Shibani Dandekar and Nitesh Chhapru, Head of Marketing, Premium Core Portfolio, United Spirits Limited who unveiled the Scotch Whisky Collection: An Exceptional Gift for all occasions for men. The Scotch Whisky Collection entails a premium range of Scotch whiskies such as Black Dog, Vat 69 and Black & White as an ideal gift for whisky connoisseurs who will cherish the specially created collectible gift packs.

The Scotch Whisky Collection launch was dedicated to ‘solving the dilemma of gifting for men’ and was hosted by Anuradha Menon whose witty twist to ‘gifting’ kept the audience highly amused. Celebrities Lisa Haydon, Chitrangda Singh and Shibani Dandekar shared anecdotes of personal gifts they had received and shared. They were unanimous that the Scotch Whisky Collection now made it simpler for them to buy gifts for their male friends.

Speaking about her favourite gifting moments, Lisa Haydon mentioned, “I believe we have solved the dilemma of gifting for men.  Earlier it was a task to find the right gift for the right occasion but the Scotch Whisky Collection is the ideal gift for all occasions. All men appreciate their Scotch Whisky and am sure would cherish such a gift.”


Commenting on this, Chitrangda Singh, said “It’s a great feeling when someone appreciates your gift. The appreciative expression makes every moment count while getting the ideal gift. My father is a perfectionist and a man of great character and strength. He enjoys his Scotch whisky and hence the perfect gift for him would be a bottle of VAT69.


Adding to his, Shibani Dandekar, commented. “I love buying gifts for people who I am close to as I know their likes and dislikes.  When I am invited to a friend’s house I always gift a bottle of Black &White as it’s one of the best tasting Scotches whiskies today and always tastes better when shared! If I know someone who has won an award or received a promotion I tend to gift them a bottle of Black Dog to celebrate their achievements.”


Nitesh Chhapru, Head of Marketing: Premium Core Portfolio, USL said, “The gifting market in India has become a billion dollar industry and is still evolving.  People are now looking at more innovative and personalised options while purchasing their gifts. Keeping this in mind, we have launched The Scotch Whisky Collection: An Exceptional Gift with the finest of our Scotch whisky blends to celebrate all occasions. The SWC includes Black Dog, VAT69 and Black & White; exquisite blends with exceptional taste and flavour for every moment.”


United Spirits brings to you a range of premium Scotch Whiskies for gifting this festive season; a delight for all whisky connoisseurs who will cherish the specially created collectible gift packs. So go ahead and get #ScotchAsAGift.