Monday, 19 December 2016

Teabox unveils TeaPac, only fresh tea

World’s Freshest Loose Leaf Tea Now Available in First-of-its-Kind TEAPAC. Teabox, the global direct to consumer tea company has announced the launch of TeaPacs. These are the first individually packaged tea bags sealed at the source using a natural nitrogen flush that keeps the tea as fresh as the day it was picked. The latest addition to Teabox’s line of exceptional tea products, TeaPacs offer the highest quality, loose leaf tea from Teabox’s premium collection in a more convenient, on-the-go option without compromising flavor or freshness.

Teabox is the world’s first company to use a natural nitrogen flush in the beverage market, a technique most commonly used in packaging food items, including potato chips. This innovative approach creates a non-reactive environment that protects the TeaPac tea from oxygen, light, heat and moisture – elements that compromise the integrity of the tea, causing deterioration and ultimately, loss of flavor.

Teabox is an ecommerce company based in India that offers consumers globally a variety of 200-300 of the best loose leaf teas, chosen for their quality and sourced from over 150 estates across India and Nepal. Teabox is on a mission to ensure that every cup of tea consumed in the world is fresh, because fresh tea tastes best. Through innovations in supply chain sourcing, cold chain processing and packaging, Teabox has disrupted the 200 year old tea industry.

Founded in 2012, Teabox is based in the heart of India’s tea region and works directly with an extensive network of growers across India and Nepal to source over 150 teas. Teas are plucked, processed and packaged within one week using Teabox’s proprietary cold chain process, ensuring the freshest tea on the market is delivered to your doorstep.

Teabox has introduced 18 refreshing varieties of TeaPacs, the largest selection of loose leaf tea bags on the market. These include traditional favorites like English Breakfast and Earl Grey, and specialty blends like Masala Chai and Mountain Rose. Sold in boxes of 16 priced at INR 240, customers can mix and match any 3 boxes of their favorite teas and for INR 500 and above avail of free shipping.

Teabox hosted a perfect soiree for an intensive interactive tea appreciation session with its in-house tea experts today. The session touched upon two main aspects of tea- how to recognize different teas and how to judge the quality of the tea at hand. These are two fundamental areas in tea appreciation, upon which other topics, such as tea tasting and blending, rest and the audience appreciated every bit of it.

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