Wednesday, 9 September 2015

HRX unveils its first brand ambassador - Tiger Shroff

India’s fastest growing celebrity brand HRX, owned by Hrithik Roshan and Exceed Entertainment, announced its first Brand Ambassador -Tiger Shroff. HRX is a fitness and lifestyle brand based on the ideology of its superstar owner, Hrithik Roshan, which is to empower and inspire people to become the best version of themselves. HRX embodies the ethos and values of Hrithik Roshan and has disrupted the celebrity industry with its innovative model. Tiger Shroff’s signing has added another feather to HRX’s cap.


As a Brand ambassador the Hrithik was looking for someone who believes in the ideology of “PUSH YOUR EXTREME”. He was inspired by Tiger’s passion for fitness and dedication to his craft. That's when he believed that Tiger would be apt for the HRX vision.

At this occasion, Tiger Shroff exclaimed: “I am very excited to represent Hrithik Sir’s brand. He has always been my role model and to be associated with HRX is like a dream come true! The HRX philosophy is truly inspiring. I am very eager to be part of HRX campaigns in the days to come.”

HRX launched in November 2013 with Apparel (active wear and casual wear) and its current product portfolio includes footwear, accessories and deodorants.  HRX aims to capture the wide space in the Active Lifestyle category.