Friday, 14 March 2014

KAZO - An Ode to Fashion



Kazo Launches Its New Store at Indiranagar, 100 Ft. Road with A Fashion Party Reminiscent Of Milan 



KAZO, the brand is under the directorship of Mr. Deepak Aggarwal. Their ambitious expansion plan intends to have stores all over India, mainly high potential areas at National and International levels like Mumbai, Chandigarh, Bangalore, Singapore, Dubai, Malaysia and even Europe in the near future.


The main asset of the collection is that it is highly affordable which enables customers an access to the latest designer wear, giving a chance to every woman to feel great in their skin while reflecting their soul.

KAZO, the epitome of classy, sophisticated fashion introduced its collection made for the diva who loves to experiment with style at their new store launch, on Friday. Crafted from the most sophisticated fabrics and contemporary cuts, the launch lived up to its expectations of being elegant and entrancing.

The event culminated in a fashion show that displayed the brands latest collection with flamboyance and flair, in the stylish and chic settings of a night club. Curated by Anita Pathania, the show typified her unique creativity and distinctive touch, truly making it a store opening that stopped the traffic on 100ft. road. The highlight of the evening was the show being projected on the store front which continued for as long as the fashion party carried on. In light of the occasion, there was a D.J entertaining the guests, LIVE, in an intimate setting. Beautiful floral installations across the store levels, made an enchanting backdrop to a glamorous event.

To reflect the brands global appeal, international as well as Indian models were a part of the show. They were seen displaying the stunning Spring-Summer 14 Collection in styles that reflected hi-life, party wear.

Keeping in tune with their unique sensibility of “bringing out the diva in you”, KAZO held its exclusive “Ambassador girl” campaign, an initiative taken by the brand, inviting girls from all around India to take part in the most talked about online campaign.

Three lucky girls were then given a once in a lifetime opportunity, to become a brand ambassador for KAZO. As an ambassadress these girls were given a chance to get a complete makeover, go for all the upcoming events and avail of special spa treatments and discount vouchers. The highlight of this campaign was that the girls were given the chance to walk the ramp for the very same fashion show.




At the launch, Mr. Deepak Aggarwal, M.D. of KAZO said “The KAZO collections are very much at par with the European runways, so a lot of that reflects in the ‘new patterns’ and ‘embellishments’ that have been used. As a young and an international brand, KAZO has already made its presence felt by establishing 21 stores in major fashion hubs and cities in India” He went on to add, “Kazo was born because there was no Indian brand that was doing something novel and our efforts will be dedicated towards continuing to exhilarate our customers with breathtaking and innovative offerings.”


At the show, the brand displayed its Spring-Summer’14 collection that offered an array of interesting new motifs, reflecting upon the “free spirit” ethos of the company. The collection opened with a myriad of colours like Poppy Red, Limeade, Flamingo Pink, Dazzling Blue, Blazing Yellow, Green Ash and Neon Pink. The styles were sophisticated, classic and glamorous with a tribute to contemporary trends.












As ever, KAZO offered an array of luxurious fabrics and textures like Basket Weave, Heavy Moss Crepe, Kamas Georgette, Butter Georgette, Chiffon, Poly Net, Floral Net etc. in a selection of cool shades to create a versatile wardrobe.

It was a night of glamour and fashion and the grand event was a true testament to the fact that KAZO believes in making a constant endeavor to improve and use new and innovative fabrics for higher customer satisfaction. 




Store Address: KAZO Store, Samrat No. 2013, 100 ft. Road, HAL 2nd Stage, Indiranagar, Bangalore, Opposite Smoke House Deli.

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