Teabox unveils TeaPac, only fresh tea

World’s Freshest Loose Leaf Tea Now Available in First-of-its-Kind TEAPAC. Teabox, the global direct to consumer tea company has announced the launch of TeaPacs. These are the first individually packaged tea bags sealed at the source using a natural nitrogen flush that keeps the tea as fresh as the day it was picked. The latest addition to Teabox’s line of exceptional tea products, TeaPacs offer the highest quality, loose leaf tea from Teabox’s premium collection in a more convenient, on-the-go option without compromising flavor or freshness.

Teabox is the world’s first company to use a natural nitrogen flush in the beverage market, a technique most commonly used in packaging food items, including potato chips. This innovative approach creates a non-reactive environment that protects the TeaPac tea from oxygen, light, heat and moisture – elements that compromise the integrity of the tea, causing deterioration and ultimately, loss of flavor.

Teabox is an ecommerce company based in India that offers consumers globally a variety of 200-300 of the best loose leaf teas, chosen for their quality and sourced from over 150 estates across India and Nepal. Teabox is on a mission to ensure that every cup of tea consumed in the world is fresh, because fresh tea tastes best. Through innovations in supply chain sourcing, cold chain processing and packaging, Teabox has disrupted the 200 year old tea industry.

Founded in 2012, Teabox is based in the heart of India’s tea region and works directly with an extensive network of growers across India and Nepal to source over 150 teas. Teas are plucked, processed and packaged within one week using Teabox’s proprietary cold chain process, ensuring the freshest tea on the market is delivered to your doorstep.

Teabox has introduced 18 refreshing varieties of TeaPacs, the largest selection of loose leaf tea bags on the market. These include traditional favorites like English Breakfast and Earl Grey, and specialty blends like Masala Chai and Mountain Rose. Sold in boxes of 16 priced at INR 240, customers can mix and match any 3 boxes of their favorite teas and for INR 500 and above avail of free shipping.

Teabox hosted a perfect soiree for an intensive interactive tea appreciation session with its in-house tea experts today. The session touched upon two main aspects of tea- how to recognize different teas and how to judge the quality of the tea at hand. These are two fundamental areas in tea appreciation, upon which other topics, such as tea tasting and blending, rest and the audience appreciated every bit of it.

For more information, please visit www.teabox.com. 

Fuze tea by Coca Cola in India

Coca-Cola India is bringing the company’s billion dollar brand, FUZE TEA to India. FUZE TEA is a fusion of tea with fruit flavors and other natural ingredients which delivers a fresh, contemporary expression of tea. In India, FUZE TEA will initially be launched in Lemon and Peach flavours. It will be launched across the top 30 cities in the country including Delhi NCR, Mumbai, Bangalore, Pune, Hyderabad and Ahmedabad amongst others.

With a constant endeavor to offer more hydration and refreshment choices, FUZE TEA will be available in 250 ml PET bottles at price points of Rs. 30 respectively. The product will initially only be available in select outlets across modern and traditional trade outlets with the intent of building preference and anticipation for the product. It will also be available in some of the leading quick service restaurant chains and online retail partners.

Launched in 2012 in 14 international markets simultaneously, the brand has expanded availability to more than 40 countries around the world. FUZE TEA is one of the 20 billion dollar brands of The Coca-Cola Company in revenue terms and is one of the fastest to achieve this milestone.

I am honoured to be one of those who have received the Fuze Tea before anyone else. I'm glad and enjoying every bit of the taste.

An evening with Sublime House of Tea during Trousseau Week

On a cool breezy Friday evening, I was invited to 'Sublime from Prestige – Trousseau Week' for an exclusive Tea Extravaganza at Bangalore's most happening building, UB city.

I was welcomed by a well decorated gazebo showcasing the collection of best of gourmet tea from the Sublime along with some soothing live music.

The evening was hosted by the pretty and dynamic, Uzma Irfan, Executive Director, Prestige Group and Founder, Sublime Galleria. She started ‘Sublime House of Tea’, in 2013 which is promoted by the Prestige Group. She is also founder of Sublime Galleria that provides a great platform for various artists to showcase their work. She lead us through the entire tea journey enlightening us on the various gourmet teas that have been pioneered by Sublime.

The first tea which was offered was aromatic 'Seventh Heaven'. This tea can be served hot and cold. This tea has been made from the handpicked Black Tea Leaves from Nigiris, infused with natural aromas and freeze dried tropical fruit. I started my evening with a cold tea and towards the end of the evening, I tried he hot version too. I preferred the hot version. The tea is highly aromatic but the taste was a little mild than the aroma.

'Green Long Ding' was the next tea to be served to us. It is a Green Tea made from fresh tender long tea leaves, carefully treated and rolled using a distinct method. Not being a green tea lover, I was hesitant to try this but to my surprise the taste was different, refreshing and not at all bitter.

Next was 'Moroccan Mint'. We were told that this is a ceremonial tea served to the guest by the Head of the house. This is composed by flavoring the peculiar green tea leaves called gunpowder tea with the mint. It was highly aromatic and refreshing and I would prefer to have this any day and anytime. This was my favorite tea of the the entire Sublime tea treasure.

Next was 'White Tea with Raspberry'. Truly a drink for post noon. It is a lightly oxidized tea with higher antioxidants properties. The taste was very mildly fruity yet energizing.

The last tea from their treasure which was brought to the table was 'Rose in Bloom'. It is inspired by the Persian rose gardens and with the presence of rose-petals, fennel, liquorice, aniseed, black pepper, white pepper and nutmeg, this is one herbal tea which you would want after every meal which has cooling effect and also digestive benefits. A rosy affair after every meal could be the best decision.

The evening with Sublime House of Teas and my 'date' with the various gourmet teas by them was refreshing and informative. My taste buds were delighted with the variety of teas they offered which were never tasted before. I have my favorites, what about you?

Get more information on Sublimed House of Tea here.