Luxury has a new name - and its your's, with Fabelle

Fabelle, the luxury chocolate brand from ITC Foods continues to generate ripples with their innovative approach of engaging consumers. Along with Rakhi with Fabelle, Fabelle redefines the meaning of customised luxury, creates chocolate history by taking personalization to the next level.

An extension of their premium offering - ‘As You Like It’ personalised chocolate cups, Fabelle's ‘As You Name It’ campaign gives chocolate lovers a chance to create their unique chocolate cup and also name it after themselves as well. Celebrities like Harsha Bhogle, Rajat Kapoor and Dipika Pallikar are part of this campaign.

Fabelle is not only creating chocolate history but also creating lifetime experiences for chocolate lovers by taking personalized chocolate experiences to the next level. There are 140 cups to be named at Fabelle Chocolate Boutique at selected ITC Hotels.

Create your own personalised chocolate and name it after you and be part of chocolate history. It is an experience that is truly one of a kind. You can create your own Fabelle's personalised chocolate cups in three simple steps. This entire activity gets you closer to the brand and chocolate making it participative and highly engaging.

You can enjoy 'As Rumana Likes It' at Fabelle Chocolate Boutique at ITC Windsor, Bangalore.

Time to celebrate individual taste and utmost luxury with Fabelle’s Personalised chocolate cups. Head to nearest Fabelle Chocolate Boutique at - Delhi (ITC Maurya), Bangalore (ITC Gardenia & Windsor), Chennai (ITC Chola), Mumbai (ITC Maratha & Grand Central) & Kolkata (ITC Sonar) to experience luxury first hand and like never before.

Rakhi with Fabelle - Celebrate your unique bond with Fabelle Chocolates

Raksha Bandhan is round the corner and everyone around me is looking for one unique gift to gift their sibling on this beautiful day celebrating their lives together. Siblings have along loved and annoyed each other the most but there is always one unique quality which defines them for you. So how about gifting them something which defines their character?

Thinking about the same, Fabelle Chocolates have come with a personalised gifting range - My Fabelle Box which is conceptualised only for the occasion of Raksha Bandhan. My fabelle Box comes in a box of box 10 or 20 allowing you to make a personalised box of chocolates by choosing a praline from the Fabelle Elements range which is a set of 5 pralines inspired Elements of nature – Earth, Air ,Water, Wood, Fire. So you can choose a praline which best suites the personality of your sibling, like Earth for the dependable one, Water for the cool one, Fire for the feisty one. I have written about my Fabelle Elements before when I visited the chocolate boutique, you can read it here: https://justrumana.blogspot.in/search?q=fabelle

Not just a box of pralines defining their personality, but you can also give a short heartfelt message to your sibling via a dedicated website made for this occasion, the description of the website can be chosen by you so a website customised just for your sibling to make her/him feel special. Fabelle has created a special website www.rakhiwithfabelle.com for placing orders and creating the customised website orders.

Fabelle is taking orders for Raksha Bandhan till 3rd August on the website and the customised "My Fabelle Box" will be delivered at pre-chosen date by you between 4th to 8th August to your sibling who will also receive a message and mail on the day of  Raksha Bandhan, with the customised website message created by you.

Original Fabelle Elements

Step 1: Choose the element

Step 2: Fill in the details

Step 3: Customise the website

Step 4: Add your personalised message & place the order

For those who would want to gift 2 different varieties of pralines to their sibling which defines their persona then such orders are taken at the chocolate boutique but the advantage of personalised video message and website will not be an add on, so for such orders, choose 2 different My Fabelle box with 10 pralines each and surprise the sibling with double love :)

Fabelle is keeping no stones unturned to ensure that this moment is truly memorable and you celebrate the uniqueness of your relationship with Fabelle. You can also head to nearest Chocolate Boutique in select ITC Luxury hotels for a specially curated luxury chocolate experience on the day of Raksha Bandhan. 

So all the brothers and sisters, the festival isn't just for brothers gifting their sisters but also for all brothers who would want to celebrate their unique bond with their brothers and sisters who would want to celebrate their sisterly love, also for older sisters pampering their younger brothers. Place your orders before 3rd August on www.rakhiwithfabelle.com or visit their Facebook page for more details. Happy Raksha Bandhan from Just Rumana :)